Your leaders and managers have the most impact on performance, which is why every member of the Ecsell Institute team is committed to helping them become high-performing coaches. To do that, we stand firm in these pillars:


We Measure What Matters

We collect data and raw insights to provide the metrics your leaders need in order to improve.


We Train with Purpose

We work alongside you and understand your training needs and goals for your leadership team.


We Make it Fun

We offer motivation throughout the entire process and make ongoing learning engaging.

meet leadership team top wave

Meet The Leadership Team

Bill Eckstrom

Chief Executive Officer


Bill is not just passionate about growth and performance, but truly obsessed. That’s why he founded Ecsell Institute in 2008 – to research the concept and share his findings with as many growth-minded organizations as possible.  More than a decade later, his obsession has spawned three companies, two viral TEDx Talks, a best-selling book, and a therapy-dog training hobby.  Ask any Ecsell employee and they’ll tell you that his tombstone will probably read “Discomfort is the Only Way to Grow.”

Get to know Bill

Sarah Wirth



Sarah’s life passion is understanding what makes people tick. This makes her equally comfortable at dissecting the characters on her favorite TV show as she is discussing how to improve team member performance.  After graduating from Michigan Law School, Sarah quickly learned that LA Law had not accurately portrayed the life of an attorney. So she changed careers and has spent the last two decades researching, writing and teaching about what the best leaders do differently. She lives in the KC area with her husband and two sons, whom she constantly annoys with her endless talk about soccer, pop culture and politics.

Get to know Sarah

Kathy Collins

VP of Client Success


Kathy believes that she is a work in constant progress. She is always in- motion to become kinder, smarter, more empathetic, and helpful to those around her. And, simply, she likes to serve our clients in a way that makes them feel like they are encountering someone who really cares about them as an individual. She believes that it is a fantastic privilege to be encouraged to develop and grow at Ecsell Institute. She intends to not waste a moment in her journey with this team and our amazing clients. In her free time she enjoys tending her garden, practicing yoga, and overland camping with her husband Mike.

Get to know Kathy

Stacia Jorgensen

VP of Research


Stacia Jorgensen brings an array of experiences and expertise in data collection, analysis, and research reporting to Ecsell as the Vice President of Research. Prior to moving into her role with Ecsell, Stacia led a non-profit academic research organization for nearly 13 years. Loving a good amount of data variation, she has three dogs that range in size from 10 lbs to 140 lbs. Despite being the most logical of all the Ecsell team members, she’s also the biggest fan of trash TV – her Real Housewives knowledge is on par with that of her survey methodology expertise. She resides in the mountains outside of Salt Lake City, Utah, with her husband and two spunky teenagers.

Get to know Stacia

Will Kloefkorn

VP of Strategic Development


Will Kloefkorn is a Lincoln, Nebraska native and has been with Ecsell since the very beginning. Will has a passion for building deep and meaningful relationships and has spent his entire career in the sales arena. In his free time, he enjoys all things athletics, meditation, psychology, and spending time with his wife, Amy, and two children, Jackson and Maryn.  His (not so) secret talent is writing poetry, and if you spend enough time with him, you may just be lucky enough to hear him freestyle rap.

Get to know Will

Chuck Schmidt

EVP of Global Accounts


Chuck continues his journey to serve and learn. He has focused his professional life pursuing opportunities to create and support the institutions of education-based athletics and activities. Outside of his professional life, he is blessed with an incredible wife, Kristine, their two children, son Kylen, daughter Madalyn, daughter-in-law Alexzandria, and granddaughter Charlee Marie. His love of the outdoors is reflected through their work on building a small ranch, riding horses, hunting, and watching birds from his office.

Get to know Chuck

Ashley Olson

Director of Client Success

2008 - Present

Ashley is a small-town Nebraska gal through and through, hailing originally from Waverly, NE, before moving to Minden, NE, with her husband. She started her career in the agriculture industry before joining the Ecsell team and frequently returns to her family’s farm to run the tractor or combine during planting and harvest. Ashley finds great joy in building relationships with her clients and empathetically relating to them, all the while discovering new ways to learn, grow, and improve to maximize her service to each person she comes in contact with. Outside of Ecsell, Ashley loves a good bowl of ice cream, a competitive pickleball game, watching all sorts of sports, or logging the miles on walks with her two dogs, Sizzle and Bee. She is also known to her colleagues as being one of the most genuine and sweetest people on the planet!

Get to know Ashley

William Eckstrom

Director of Research & Analytics

Will brings to Ecsell Sports a background in psychology and a breadth of experience with youth development. Throughout his entire professional career, he has had ambitions of helping every student-athlete grow as an individual and find success – both on and off the field.

Get to know William

Siera Gage

Executive Director of Marketing

2021 - Present

Siera’s home base is Lincoln, NE, but with her love for travel, you never know where she might end up. She enjoys traveling with her husband, Ron, and their dog, Aspen (not to be confused with Aspen, the office dog). With her background in product management and leadership, she found a passion for people and helping them grow and develop in their career. This includes helping them discover their “why” and the importance of enjoying life outside of work. “Happiness comes from what we do. Fulfillment comes from WHY we do it.”

Get to know Siera

Mikaela Richter

Director of Business Development

Mikaela Richter attended the University of Nebraska-Lincoln and graduated in 2019 with a bachelor’s degree in animal science and an emphasis in business. During her time at Nebraska, Mikaela was a member of the Husker Volleyball team and helped them win 2 National Championships and 2 B1G Ten conference titles.

Get to know Mikaela

David Peterson

Leadership Coach


David’s passion is helping people achieve their goals. He has more than 35 years of experience in leadership and leadership development. He has held senior executive positions leading strategic planning, sales, marketing, communications, and operational departments, and the result of this experience is his belief that great coaches win through exceptional teams. His most significant learning is that everyone has special talents, helping people understand those talents is a significant accelerator to performance.

Get to know David

Kyle Craighead

Executive Director of Education


Kyle is motivated to help students have the best possible school experience. He worked for 15 years in public education as a science teacher, basketball coach, athletic director, and school and district administrator. Kyle also teaches graduate classes centered on leadership, coaching, and organizational structures with Lipscomb University. He is passionate about connecting people and especially enjoys watching friends reach their goals. He is a native of Nashville, TN, and he currently lives there with his wife, Elizabeth, their daughter, Anna, and their dog and cat.

Get to know Kyle


VP of Office Therapy


When Aspen isn’t working in the Ecsell offices, she’s busy at children’s hospitals, senior homes, and with athletic teams. She’s a certified therapy dog and has an unmatched intuition that tells her when someone is in need of some TLC.

Get to know Aspen
text only top wave


There’s nothing we enjoy more than engaging with and motivating leaders and their teams – whether in the business world, sports arena or education system – to strive for personal and professional growth. Book one of our experts today.

Bill Eckstrom

As a result of his experiences, his company’s findings and his public speaking skills, Bill’s work as a keynote speaker is highly regarded throughout North America. While his audiences call him “profoundly authentic” and “highly entertaining,” Bill is most proud of the fact that his material is based on Ecsell’s science and research – he does not present motivational fluff. He has presented to hundreds of groups ranging in size (25–2,500) and topics (found on his personal website, billeckstrom.com).

Sarah Wirth

Sarah has presented to executives from across the globe with organizations such as Mercedes Benz, Estee Lauder, Ritz Carlton, Cheesecake Factory and many more. Her expertise in coaching and leadership, combined with her fact based, common sense approach to their application make her a sought after presenter at any event.

Will Kloefkorn

Will brings a refreshing approach when presenting to senior leaders by challenging his audiences to think about their impact on the performance, lives and general wellbeing of those on their teams. He articulates the emotional and psychological skillsets that organizations must possess in order to learn something new, create a strategy, and turn that strategy into execution that creates sustainable growth. Some of Will’s most highly regarded keynotes are based on Ecsell’s “The Coaching Effect Survey” research and findings. Will’s most popular keynote is called It’s What You Aren’t Hearing from Your Employees That Is Limiting Your Growth.